1st August 2022

Setting the Standard with Julian Perryman

Over the last 12 months, we have been partnered with Britain’s favourite builder and TV personality, Julian Perryman on a number of our key campaigns, from the ecoSEAL Challenge to our Lighthouse Construction Industry Charity (Lighthouse Club) Partnership and the relaunch of our Mates range.

As part of that, we sent Julian to interview Lighthouse Club CEO Bill Hill to help introduce our partnership with the charity and the work we have been doing to raise awareness of the charity’s amazing services through our Trade Mate packaging.

Then came the launch of our Setting the Standard video series, a combination of product explainers, reviews and testing, specifically focused on the characteristics and benefits of each product in the Trade Mate range, as well as a number of our other key products.

So far, Julian has taken 16 of the 27 products in the Mates range for a spin, as well as THE WORKS PRO and the ecoSEAL system.

In our next batch of videos, Julian will be giving us an overview of the different sealant technologies available (silicones, acrylics, tripolymers), and highlighting the merits of the Trade Mate and Joiners Mate ranges as a whole. Finally, Julian will be interviewing our very own Technical Services Chemist, Chris Fletcher, from our Research and Development department about the thinking behind our product development and what might be to come for Geocel.

“It’s been great to work with a company that produces such high-quality products over the last 12 months,” commented Julian Perryman on the partnership.

“We filmed the most recent batch of videos at the Geocel manufacturing facility and I was very impressed with the set up they had there - very forward thinking in terms of their management style and a very proactive workforce. I was particularly impressed with their attitude towards mental health and I think it’s great that the company has teamed up with the Lighthouse Club to pursue that further - a very worthwhile charity that do great work.

“I like being around nice people and the whole team at Geocel have been very nice - one big happy family.” 

We have really enjoyed having Julian on board to help us promote our latest campaigns,” commented Laura Hettenbach, Senior Trade Brands Campaign manager at Sherwin-Williams. “Julian is such a recognisable and loveable character, with a fantastic knowledge of the industry - who better to help us promote our new Mate range and Lighthouse Club partnership to the market. Keep an eye out for our next batch of videos!”

To check out the latest Setting the Standard video and test your own product knowledge, head over to our Facebook page where we are hosting monthly competitions linked to the video series, and giving you the chance to win some Trade Mate product along with some exciting Geocel merchandise.

To watch the full ‘Setting the Standard with Julian Perryman’ series, follow us on Facebook or subscribe to our YouTube channel.

Setting the Standard with Julian Perryman: Trade Mate All Weather Seal

In this episode of our Setting the Standard video series, Julian takes a look at Trade Mate All Weather Seal.